Lofty Digital Marketing

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Lofty Digital Marketing

Lofty Digital Marketing is a digital marketing agency situated in Huthwaite, Nottinghamshire, United Kingdom. Despite the fact that we like helping local businesses flourish, the internet marketing vehicle is global in nature. In this way, we work with small and medium-sized firms that want to grow online and get larger a market share while also establishing authority and trust in order to expand their reach even further online. When you work with LDM, well assist you in developing your brand entity and growing your reputation so that clients old and new can recognise and trust your firm. This will result in improved online rankings, as well as increased traffic to your website or social media profiles. You’ll be delighted to put your trust in our years of experience in Reputation Management and Video Marketing for Business, as well as our industry-standard and safe search engine optimisation (SEO) techniques The following are the most popular LDM services: Marketing Your Reputation, The Use of Video in Marketing, social media, WordPress Website Design.

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The world, today, is becoming progressively digitalised with millions of folks going online. Companies are realizing the encompassing reach their brands can enjoy by being proactive in the digital arena. No matter a brand is small or a giant unit, they certainly do not hesitate to invest in the top digital marketing agencies that have the power to make their business outshine in the busy gala.

Digital marketing has the potential to reach out to a much wider audience in comparison to the traditional advertising mediums. Not only because it can target a larger group of the audience but also because it can do the same at a minimum cost. The powerful digital marketing tools like emails, social media posts and other online campaign and promotional strategies offer a cost-friendly yet extremely effective to stand out in the competitive marketplace.

Digital marketing trends are, however, in an ever-evolving stage with new strategies getting introduced every season. In this respect, selecting a marketing agency will help a business to keep itself updated with the changing trends and achieve the business goal. Investing in a good digital marketing agency is very important for the success of your business lie on their hands to a great extent. The following checklist will help all the affiliated marketers to choose the best digital marketing agency for their business

Make Yourself Clear about What You Want:

Long before you start your search of finding a digital marketing company for your business, you must be clear about your own needs. Digital marketing is a broad area and involves various approaches like- SEO marketing, social media management, website development, Blogging, content management, inbound marketing and more such things. Discuss with your team and sketch out a list of all the services you need from a digital expert.

Know Their Digital expertise:

Not all firms have a perky office set up and have an office in an extremely corporate address. Remember that just because they are not a big name, doesn't have any connection with their expertise. For example, if your company specializes in sportswear, you would definitely want to work with a high profile marketing firms that cater to brands outside your niche.

You want your work done at its best and it has nothing to do with the outer image of the agency. It may be that the agency is not much aware of your product. Are they exceptionally creative? Have they worked with products outside their comfort zone? A "yes" to these questions means you can proceed with a positive note. Research on The past and ongoing projects:

Of course, you have learnt that the agency you are going to hire is creative and has worked in diverse fields, but having a look from a closer view will make your decision stronger. Don't hesitate to have a look at the sample of their works. You can always have a look at their clients' website, the content written for other companies and then decide whether you are moving on or not. Don't hesitate to find out whether they are aware of the trending digital marketing techniques and also the metrics they use to define success.

Learn About their Employees and Experts:

A good digital marketing agency is formed only when it is surrounded by passionate, creative, intelligent and enthusiastic people. It is only through their skills that your brand is going to shine. You can always have a chat with the marketing experts and learn about them.

OUR WORK

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While the new age businesses already had the edge of being digitally active, their reliance on digital marketing grew even further. On the other hand, the businesses that relied more on conventional forms of marketing like in-person events, trade shows, and exhibitions etc., suddenly found themselves in troubled waters. Hence, there has been a pressing need for the companies to go for digital transformation to stay competitive and to avoid extinction.

social media marketing

Visibility and Competitive Edge: With the growing penetration of the internet, it is getting increasingly common for people to go online to initiate their search for products and services. They usually discover your products and services through e-mails, Search engines, social media channels, and websites etc. The more you are found online, the more business opportunities it can generate. No wonder, digitally adept companies are doing more business. Hence, investing in digital marketing can give you that competitive edge.

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Performance analysis and building strategies in accordance with that: Once you have started implementing digital marketing strategies, you can monitor your campaigns' performance with analytics tools like Google Analytics, Facebook Analytics, and Instagram Insights etc. For example, Google Analytics can help you to keep a track of key metrics such as number of visitors, bounce rates, and time spent on different pages of your website. It helps you gather information on what is working and what is not.

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Marketing budget optimization: Last year was a nightmare for businesses in tourism, hospitality, events, and travel etc. Even other businesses that relied heavily on traditional forms of marketing suffered a lot because of the lockdown restrictions. However, there have been enough stories of how switching to digital helped them stay afloat in new normal. Even though the marketing budgets took a hit, some businesses were wise enough to redirect what was available towards digital marketing. It became an eye opener for many of them as they found newer avenues for lead generation.

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Empowerment of employees: With more and more businesses adopting an integrated marketing strategy, employees feel empowered because digital tools enable them to accomplish their jobs faster and with increased transparency. Since this is an ever-evolving field, learning and development is a key aspect of this job. All of these contribute to innovative business practices that enable employees to make informed decisions faster.

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Increased Revenue: With multiple digital marketing channels at your disposal and their effective usage, you can increase your organization's revenue at a faster rate. 81.7% of respondents in a survey conducted by Grin agreed that digital marketing increased their financial performance. This is purely because of a data-driven marketing model with innovative concepts and strategies which help organizations to reach new markets while keeping the existing markets equally interested.

lead generation

What is a Digital Marketing Agency?The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities.

pay per click

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and "live online". Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet.

seo services

The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called "micro-moments" and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

digital marketing agency

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to "marketing companies" who commonly concentrate on TV, radio and print marketing.

Lofty Digital Marketing - 01623 272150

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question "how do I get more leads for my business"?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services: SEO ServicesSearch engine optimisation, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products. Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as "keywords") to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the "near me" phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding "near me" to their search query i.e. "SEO Company near me". These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

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Pay Per ClickPay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the "research" phase of making a purchase or targeted at the "buying keywords" when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The "cost per click" (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall "quality score". The higher your quality score, the less you pay per click and less you pay per lead into your business.

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Many businesses still think that having a high-quality website alone is sufficient to do well online. They are mistaken and that too, big time, because quality websites have a very limited role to play on the internet. Such websites only help take the business online and their clout does not work beyond that. So, what next? What should a business do to maximize their online presence? Simply put, your business needs to market itself. It needs to advertise its services and products across channels on the internet. It also has to find ways to reach to more users online and convey their brand messages to them.

All this becomes important because digital content is increasingly growing in usages and popularity. People or users are always online these days and from socializing to sharing to buying - they are doing most of their work in the digital space. This is something businesses should take note of and therefore devise a suitable marketing strategy to tap into the digital activities of users. This is where digital marketing is needed to make users aware of your business and also to take your products or services to them. In essence, businesses need to hire experts to devise a suitable and channel-specific marketing strategy to realize their goals.

Such experts understand the pulse of digital marketing and they are often the master of boosting the digital footprint of brands from across industry verticals. They have a superior understanding of marketing tools such as SEO, SMO, PPC and display Ads. They know how to leverage both, organic and paid advertising to boost traffic to your website. They plan, devise, implement and execute marketing strategies suitable for different channels and avenues in the digital space. These experts strive to boost the visibility of your website and its ranking in search engines. They help your business reach to more users on the internet.

In additional, only experts understand which channel or platform needs more focus and where your business should be promoted the most. They share engaging and entertaining content to your target audience in different digital channels to boost their awareness about your business and catch their attention. From images to videos to graphics to infographics - they leverage every element to reach to the target audience and stir their imagination. They run marketing campaigns in different social channels so that unique demographics can be tapped into. They get customer post reviews about your products and share their good experiences with your.

More so, digital marketing experts help you deliver measurable results so that you can know all those visits, clicks, conversions, impressions, click-through-rates etc. your marketing campaigns generate. They boost your presence and visibility in every popular digital channel, which helps a great deal in brand building. In a way, these experts help deliver a 360 degree digital marketing solution to transform the digital presence of your business. Only doing this will help your business target a right audience and realize its goals in a timely and desired manner. So, trust only experts and grow your business in an expected manner.

The reality is very few business owners feel that they have the time to learn digital marketing, however, what most of them quickly find is that by not taking the time to learn at least the found of what digital marketing is, it ends up costing them thousands over the life of their business.

You see, an entrepreneur has to generally learn as many different aspects of running an organisation as possible before they can hand over the reins to somebody else. The reason for this is because it allows them to understand the value of time and effort required to complete each task associated with their business. Now, where most others go wrong is by saying they don't have the time to learn what's required to promote their business online. Now, this happens pretty much every day with business owners all across the planet and what they generally do is outsource to an SEO or online marketing agency, even though they have little to no knowledge of what they are paying for and what the agency is actually doing for them.

Now while this approach isn't a bad approach, this approach without having the required knowledge will cause a business to lose money in the future, because by having at east a little knowledge an entrepreneur can look for the best service at the best rate.

One main example of this would be when it comes to asking the general question of how much does digital marketing cost?

Now while it's easy to look at online marketing as a commodity where all pricing is based on a simple set of factors and is exactly the same, the truth is much of digital marketing pricing is based largely on experience and knowledge gained over time. So by understanding more about how digital marketing works and what is required in a digital marketing campaign you are putting yourself in the position to negotiate cheaper pricing over time.

It is very easy to see that a business owner that has taken the time to learn the steps required to put together a digital marketing campaign can utilise one of the best companies in the world for about 50 to 60% cheaper than somebody who hasn't taken the time to learn the basics, and they will still get the same results.

The reality is most things in digital marketing, business owners do have the time to complete even though they think they don't. The problem is they don't know where to start or what is required in order to achieve results. If the business owner knew exactly what was required to get results they could do most of the digital marketing themselves requiring only a few hours a week in some cases to give their businesses the boost it needs to obtain results.

Also, it makes it easier to outsource certain aspects of digital marketing if you know what's required to achieve results. For example, if you're looking to gain results with digital marketing and you know what's required however you don't want to hire an agency that's actually okay. The reason why this is okay is because in these situations you can pass on these tasks to employees, or you can pass on these tasks to friends or family or if you're just looking for the cheapest rate you can actually pass on these individual tasks to virtual assistants who will do the work for generally about 80% less than most of your local SEO agencies however they need to be told what to do which is why an internet marketing training course for a business owner is almost a requirement to run a business in today's market.

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Digital marketing has changed the conventional business strategies completely. Since people are relying more on digital data, companies start taking the digital platform seriously. Business follows consumers no matter where they are. Marketing strategies are changed as per the requirement of the companies. Getting a good rank on the result page of the search engine is as much necessary as having a proper marketing plan for the business. From startups to established names, every company must adopt a unique strategy to target the market. This form of marketing comes up with enormous benefits for business, from increasing profit margins to brand values. The content below discusses why you need digital marketing for your business. Help you improve brand image: If you have brand values more than others, your business will go towards the positive note with profits and success. Digital media are helping business entities grow their brand values with proper strategies.

Through digital media, a two-way communication is made between companies and consumers. This helps them post their reviews and feedbacks about a purchase or a company. Positive reviews help you set up a strong brand image.

Encourage consumer engagement:

Users' engagement plays an important when it comes to growing your business. Social media are the great platforms where you can measure the engagement through interesting posts. To give you the best business, Social Media Marketing (SMM) strategies are there that help you. SMM is an innovative way to attract users' interest. Companies are running various ad campaigns on the social media to enlarge their target network. The craze of 'Like, Share and Comment' should not be ignored because it spreads your business goals like fire. If your content is interesting, users will share the content with others. Thus, you will enhance your consumer group.

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Make the marketing plan stronger and better:

Digital marketing overruns the traditional business methods. The conventional process has a little scope to know or monitor the competitors' goals and strategies. With large data being shared digitally every day, companies can track others' business well. They get information about the new product details, discounts and offers of the competitors.

Earlier, small companies did not get enough resources to compete with the big names. The world of business turned completely. Small companies or startups are also playing well and giving the established firms a tough competition. Right tool and right tactics of digital marketing can make a big difference. It is all about how well you can connect with your consumers.

Offer huge options for your business:

Digital marketing is a large and vast concept to understand. It is made of many related theories like SEO, SMM, online video marketing, digital display advertising, and many. While SEO makes your site search engine friendly, SMM works on improving the social engagement of your company. Display or online video advertising entertains as well informs your buyers. Every form of digital marketing is essential to tap the right benefit for your companies. Applying a unique strategy helps you grow your business.

Digital marketing takes care of the digital presence of every company. It needs experts to handle every entity of the marketing carefully. With a proper plan and presentation, a company climbs to the top rank on the search engine result. Many digital marketing companies are offering valuable services that save your time and give you more profit by analyzing your market share. Since digital marketing is evolving every day, the success lies in going as per the trend.

CONTACT US TODAY!

Lofty Digital Marketing

Department 2OMS, 44 Sudbury Drive, Huthwaite,

Sutton in Ashfield, Nottinghamshire NG17 2SB

United Kingdom

Phone:01623 272150

Website:https://loftydigitalmarketing.uk/

Mobile GSite:https://sites.google.com/view/loftydigitalmarketing

Google Folder:https://mgyb.co/s/rohvg

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Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential - in terms of customer reach, relevancy in the industry, and branding.

Brands do not grow overnight. They require marketing and advertising to establish their presence in the industry.

Growing Your Brand with Effective Digital Marketing Agencies

Similar to traditional marketing strategies, results from campaigns from digital agencies can be dramatic. Blogging can bring in 67% more leads compared to brands that choose not to do so. Conversion rates are also higher through online marketing efforts compared to traditional advertising campaigns.

Effective Digital Marketing Agencies are Adaptive

Most brands invest in digital marketing agencies looking for immediate results. Afterall, they are paying for such services to improve their lead generation and brand recognition. However, a true effective digital marketing agency does not only deliver fast, they can also deliver accordingly even during changes in the marketing environment.

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