Based near the south coast of England, Stafferton Consulting is a boutique digital marketing agency, specialising in SEO and PPC. Established in 2011, we pride ourselves on delivering long lasting results with a level of personal service not found in larger agencies.
Stafferton Consulting SEO Agency Portsmouth, UK
Should You Use an SEO Agency for Your Business?
8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!
Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.
Nowadays, online is where everyone's at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it's easy for a business website to get lost or rank so low in the SERPs, that the chances of searchers to find the website are seriously diminished.
Since, paying a search engine to place your business website at the top of its list doesn't come cheap, the next best thing one can do is to use search engine optimization or SEO techniques to increase the clicks to the website and help it work its way up the search engine's results page.
Why You Should Hire a SEO Agency?
Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords.
While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.
The growing demand for SEO services has led to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has led many businesses seeking SEO services asking the question, "how do we find the best SEO service provider?"
Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website.
Benefits of Using SEO
One of the most obvious advantages of using the services of SEO agencies is their ability to enhance the visibility of a business website, but that being said, business owners also raise concerns on affordability, which can only be analyzed when businesses know the benefits of using the services of SEO agencies. In more ways than one, the following are some of the benefits of using search engine optimization services, especially the right ones, which can allow businesses to enjoy the following advantages.
Target Traffic
While businesses embark on an SEO marketing campaign, they should realize that an entire marketing campaign can fall flat on its face if a business is unable to reach the masses, that is, their target audience. It doesn't really matter whether your business website is attracting hundreds of clicks per day, if those visits are not from your intended target demographic, you will only be seeing them spending time on your website without actually buying anything, which is really the opposite of your marketing intentions.
Get a Well-Made Business Website
Even though, search engine optimization is necessary for businesses to compete with one another online, the importance of the website design cannot be undermined. While hiring the services of a good SEO agency can get you good marketing copy for your website and an effective use of the related keywords, having a brilliantly designed website will help a lot when it comes to attracting people and even the search engines to your website. This is true because search engines always take into account different aspects of usability and the overall layout of the business website.
Cost Effectiveness
The fact of the matter remains that while using radio and TV advertisements can be an effective means of marketing a business's product or service, it still is very expensive, especially for start-up businesses.
By taking their marketing needs online and hiring the services of an experienced SEO agency, a business is able to reach thousands, or even millions of people which they would have not been able to otherwise.
Using SEO Best Practices
Hiring an experienced SEO agency will allow you to get information on the various techniques they have adopted in their SEO tactics. Hiring a SEO agency that has been in the game for a while will also provide you with the added advantage of not having to worry about them using any SEO techniques while working on your business website.
Hiring experienced SEO experts will ensure that your website climbs the search engine ranks without using any illegal practices or short cuts that could produce short term spikes in the website's ranking, but eventually lead to your website having to pay penalties.
Access to Latest SEO Techniques
Needless to say the field of SEO is constantly evolving, which means that it is important for businesses to stay abreast on all the latest SEO techniques that can help them stay in the game. That being said, businesses usually have little or no time to keep up with the latest developments in SEO techniques. However, an agency providing SEO services is all about being proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques.
Cutting-Edge Tools
Keeping in mind the last point, SEO agencies are fluent in navigating through a wide range of online marketing tools that helps increase the value of your marketing strategy. Whether it's using web analytics for carrying out research or conversion tools that monitor and report the usage of important keywords, SEO agencies know how and where to get the information they need to save time and reduce your in-house cost.
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Comprehensive SEO Knowledge
As mentioned earlier, SEO agencies are usually the most qualified in dealing with various verticals of online marketing, mainly due to the nature of their work. Therefore, an SEO agency is able to solve a multitude of problems which a business simply cannot handle by itself. An SEO agency can work together with a business to provide an added perspective, when it comes to understanding and developing marketing strategies for different sectors and various types of business websites.
Bottom Line
Lastly, search engines like Google realize all too well that websites that don't add value to a searcher's experience on the internet are not worth a mention in their index. Furthermore, in some cases Google might also decide to drop your website from the SERPs altogether if you've used spam to get a higher page ranking.
The two main goals of SEO agencies who develop marketing strategies to push your product or service online, is to make sure online content is interesting and no techniques have been used for obtaining your goals. So, are SEO agencies worth it? Absolutely!
Finding A Good SEO Agency
Well done search engine optimization, often called SEO for short, is designed to allow websites to show up in search results when people search for products and services rather than simply company names. The idea is that people looking for things online are able to find a business website without any prior knowledge of the business or its name. There are all manner of tricks and techniques which fall under SEO, but the good sustainable methods (also sometimes called "white hat SEO") are based around the idea of making your website easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It is not uncommon to decide to outsource SEO to external marketing agencies and other companies, but there are far too many dodgy types out there who like to take companies seeking SEO - especially local and small businesses - for a very expensive ride. How then does one actually go about finding a good, honest and legitimate search engine marketer?
It is actually incredibly easy to find a decent SEO agency online. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want - they must be pretty good at SEO or their own website wouldn't be so high in the natural listings!
To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency - just type in "SEO agency Essex." Or if your website is specialized and you want particular help with it you can add your industry or site type - "SEO tourism" or "SEO e-commerce" for example. This can be a great way to find niche SEO agencies who have specialist expertise in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending those emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it - if a company which supposedly specializes in search engine optimization is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren't very good. The same is true of SEO services advertised on paid ads at the top of search engines or on banner ads on other websites. If their search marketing is any good, why are they having to pay for their placements?
Another thing to bear in mind is to steer well clear of any SEO agency that promises you "top position for x keywords" or something similar. Nearly all modern search engines used personalized searching, meaning that everyone sees websites in slightly different ranking positions depending on their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable "white hat" techniques in order to bring useful traffic to your website, not use exploits and dodgy tricks, which will constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
Once you've found an SEO company that looks mostly all right you'll need to ask them some questions before you leap into their services. As well as the usual checks like existing client list and testimonials, it is a good idea to speak to someone directly on the phone or in person. Here are some good questions to ask them.
Who does their search marketing work? Is it handled by in-house staff? Do they do any outsourcing, especially to foreign companies? A lot of agencies outsource to cheap link builders in Asia who tend to produce very low quality work that can have a negative impact on websites in the medium to long term.
How often do they report, and what format do these reports take? Any professional SEO agency should be providing regular updates to all its clients, along with written reports detailing actions taken and progress made.
What kind of skills and qualifications do they have? Take a look at their existing client lists for any recognizable big names, and see if they have anyone who is Analytics qualified. Some companies even use quality standards like ISO 9001 which is an excellent sign.
What else do they do? A lot of these companies are primarily website designers who are resellers for outsourced SEO services to boost their profits. It is better to look for an online marketing specialist to ensure you get a good quality service.
If you don't have the money to hire a professional SEO agency there are other options available. Some companies will let you pay for a one off website review to make recommendations on how to improve your site from a search marketing perspective, or you could research current techniques and ideas to do SEO for yourself.
Many online marketing methods are in fact startlingly simple. Boost your domain authority by getting other relevant sites to link back to yours. Get a backlinks boost as well as general marketing benefit by using social media like Facebook. Keep your website full of regularly updated and good quality content to encourage people to link to you as well as grow the site's visibility and importance. Use a good, solid SEO plugin for your content management system, and make sure your website's code is error free.
Remember you'll get a natural boost from modern search engines if your website is
Well designed, easy to use and nice to look at
Full of good, up to date and useful content designed for real people, not search engine robots
Free of errors, fast loading and devoid of spam ads or buggy code
Happy website marketing, everyone!
Five Tips for Identifying a Solid SEO Agency
Search engine optimization (SEO) is currently one of the main prerequisites to ensuring a good stability for online businesses in their niche, as it can help achieve the visibility needed to stay ahead of the competition in both B2C and B2B markets.
For some businesses (particularly the small and medium-sized kind), the most convenient way to gain access to SEO services is through an in-house expert, or a small, compact team of consultants.
However, for the larger and more ambitious businesses out there, hiring a multifaceted SEO agency is the way to go, since doing so typically ensures them a higher level of expertise and broader insight with respect to their particular needs and goals. Still, since not all SEO agencies in the market offer the same quality of service and ROI results, to make sure you will end up hiring a solid provider, consider guiding your decision based on the following tips:
1. Look for an SEO agency that is willing to present you with concrete examples of multiple feasible optimization techniques.
Since every client's needs in terms of SEO are unique, it is crucial to find a provider that is capable to adapt its services to your exact needs, requirements and expectations. If your agency is capable to exemplify exactly how they would normally approach your project based on your own input and their own preliminary analyses conducted using the data acquired from your website, then chances are you have come across a competitive provider worth hiring.
2. The SEO agency you choose should be able to maintain close collaborations with your developers, content teams, as well as other agencies.
Ideally, the agency you hire should act like an extension of your own team. Besides being a homogenous group in its own right, an eligible SEO agency should be able to work closely with tech teams, creatives, as well as PR, display agencies, and so on.
3. Opt for an agency that is capable to offer you both standardized and highly customizable solutions.
An SEO agency that is familiar with your niche of activity can be useful for many reasons. For instance, a provider that matches the said profile may provide you with valuable insight on your competitors, may point you towards proven keyword strategies, or may help you find suitable link exchange partners more quickly. However, you will need to make sure that the SEO solution presented to you can be customized to accommodate the individual characteristics of your business.
4. Avoid SEO agencies that restrain all the link building within a network of their own websites.
Any agency that places too much of an emphasis on "internal link building practices" should be best avoided. There are countless examples of websites that link out solely to customers of the same SEO agency, and this definitely isn't a desirable aspect in a link building campaign. In most situations, it is far better to use a number of different methods to generate links rather than just one, especially if this happens to be the method mentioned previously.
5. Opt for an SEO agency that promises complete transparency in the way they work.
If you can identify a provider that has no problem showing you exactly how they approach their link building, examine indexing issues, evaluate competitor site profiles, etc., you will have the guarantee that no issues will ever be handled behind your back and that the agency will only stick by safe and effective white hat techniques.
How to Choose an SEO Agency
When trying to find an SEO agency it can be very difficult to establish a list of criteria especially when you don't understand the SEO process. Almost every SEO consumer would expect a good SEO agency to appear in the top of the major search engines for all their relevant key phrases. Although this concept seems very logical it doesn't necessarily reflect upon the other agencies which aren't. There are literally thousands of SEO companies out there and with a relatively small number of positions on the first page, it's impossible for all the agencies to prove their value by being on the first page. It's only when you start to break down the current high performing SEO agencies that you start to develop a better understanding as to why they are there and most importantly why you should not use them. There are endless checks you can do on an SEO company but I would strongly urge anyone to carry out the ones listed below followed by any further checks you believe to be suitable.
Search their company name
Searching their company name will inevitably bring up their directory listings, article submissions and social networking pages but if the company is relatively large, there will be some feedback somewhere. It's highly likely if someone has had a good or bad experience with an SEO company, they would have mentioned it on a webmaster forum or a blog. It's very important not to take these reviews at face value because some unethical SEO agencies promote their services this way, if it's a forum look at their post count, join date and response from other forum users.
Look at their portfolio
If an SEO agency is good at what they do there will be an endless supply of testimonials, don't be afraid to ask the agency for previous examples of their work. If an SEO company advertises a large amount of clients but yet only displays a set few of testimonials, ask them why or even better ask the owners of these websites. Webmasters are more inclined to tell you what's not working or hasn't worked as opposed to what's working well.
Check their back links
A large proportion of online marketing is back linking and there are endless amounts of free tools to check the back links of a particular website. The quality of the websites linking to this SEO Company will reflect upon the ethical standard of their work. If you find an agency to have a vast amount of back links from websites you would consider as being spam it is highly likely this is the approach they will take to marketing your website which is against all major search engine guidelines.
It's very important to know how an SEO company will work on your website, if at some point you believe you are being blinded by technical jargon or if you feel as if the company is not being completely honest it's highly likely the agency is working unethically or in SEO terms using Black Hat SEO. If at any point you discover Black Hat SEO I would strongly urge you to leave that SEO Company.
5 Benefits of Hiring a Reliable SEO Agency for Your Business
If you have a professional business website but you don't know how to optimize it for SEO, then you may consider hiring the services of an SEO agency. However, you should do your research prior to hiring one. The right company will help your website get a higher spot on Google, which will result in more customers for your business. Given below are some common benefits of hiring a reliable SEO agency.
Implementation of Best Techniques
For any business website, search Engine Optimization is of paramount importance. Nowadays, every business faces a lot of competition. Therefore, it is important that businesses do whatever it takes to reach their prospective customers.
An SEO agency can help you implement the best techniques that can help you improve your visibility in the leading search engines and improve your chances of getting your message to your prospective customers. Aside from this, marketing your products and services with the help of your website can reduce your marketing expenses.
External Review
Professional don't look at your business the way you look at it. An SEO agency will evaluate your business and suggest specific strategies that can help you grow your business. After all, your business website will be of no use if people can't find it while searching on Google for specific keywords.
Save Time
If you are a businessman, you will have a lot of responsibilities to take care of to run your organization. Therefore, you may not have a lot of time to focus on other aspects of your business. With the help of an agency, you can meet your business needs. Professionals will take care of the SEO part.
Cost Reduction
Search Engine Optimization is a type of industry that is going through changes on a regular basis. If you manage an in-house team, it will cost you a lot of money as you will have to who trained and monitor the entire team and by expensive SEO tools for them.
This will cost you a lot of money on a regular basis. On the other hand, An SEO agency has all the required tools to train their professionals. Therefore, hiring the services of an agency can save you a lot of time. Plus, you will have peace of mind that your project will be completed by experienced professionals.
Diversified Skills
Nowadays, SEO agencies work with a lot of a professionals to handle different types of projects. Moreover, these agencies have a team of professionals with diversifying skills. Therefore, you can rest assured that different professionals with different skill sets will handle your projects. So, the right type of approach will be used to handle different aspects of your project.
Before you hire an agency for Search Engine Optimization, don't forget to do your homework to find out about different agencies. It is not a good idea to work with their agency that promises quick results. What you need to do is read reviews to get a deeper inside into the company, and you will be able to make the best decision.
Five Major Points For You To Consider Before Hiring An SEO Agency
Hiring an SEO firm or agency to improve your search engine rankings is not a decision that should be taken lightly. You need to make a thorough research and obtain proposals from a few different agencies before making a decision. You also need to ask some questions on what strategies they will be working and if there is something that does not sounds you right it's good to look for another agency.
Here are five main points for you to consider before hiring an SEO agency:
Ask for a list of their past and current clients: A reputable SEO company should be open to share a list of their former clients. These references can help you to gauge how effective they are as well as you will know that the person did the specific work on SEO campaigns.
Moreover, their clients may not give you a specific analytics, but they should be able to tell you if they saw a positive impact on their rankings and gaining an audience.
How will you improve my search engine rankings? Steer clear of those SEO agencies who don't discuss their methods in detail. They should explain all the strategies they are going to employ to drive up your website ranking as well as estimate how long it could really take to attain the SEO goals you agree on.
Do they adhere to search engines' web master guidelines? You want a consultant that strictly abides by Google's webmaster practices? If a candidate does not follow those guidelines, your website could be exiled to a very low search engine ranking or worse Google can ban it from search results altogether.
Are they guaranteeing good results? Any SEO agency cannot guarantee a no. 1 position or any position in search engine results within few weeks. The SEO algorithms and strategies change often and SEO Company needs to be updated with all those changes. While they give you an example of what they have achieved for their client, it is not assured that you will get the same position. If any agency is guaranteeing results, look for another company.
How do you measure the SEO campaign? To gauge the success of SEO efforts, you need to track how much traffic is being sent to your website and where it is coming from? The consultants should be able to use the Google analytics to track the improvement of the website.
Make sure to ask how often they will provide you this analytics and how do they use this data to continually improve your ranking and traffic, both. So, if you are also looking to hire an SEO firm make sure you follow all the above-mentioned points to find the right one.
In this article we mention some points for how to hire an SEO Agency. It will make sure you that what we are providing services for your business. I hope this article will be helpful for making a decision a SEO Firm.
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How an SEO Agency Helps
Hiring a professional search engine optimization agency or SEO agency is risky in our time especially if you don't have any experience in the field of SEO. If you have a website, and you get an SEO Agency to take care of it for you, that would really give you a great advantage when it comes to the market. An SEO, sometimes referred to as an SEM (Search Engine Marketing) Agency, helps you out in making your website on the top list in the search engines like Yahoo, Google, and AoL. Online Advertising is their forte.
Though the services of the professional SEO's are a bit expensive, you'll see soon enough that the profits it will give you will be wondrous. Professional SEO companies aren't called professionals for nothing because anyone can be an SEO agent. The difficult thing is being a successful SEO agent. They are called professional because out of all the hundreds of thousands of people who ambition to become the best, they are the ones who are primarily giving the best results.
SEO can put your pictures, blogs, and videos found in the internet in the front rows of search engines while SEM focus more into the marketing strategy like advertising. An SEO and SEM agency can be found anywhere. They can be found in the internet, that's for sure, sometimes in print ads and radio ads. While they are all easily accessible to most people, the question is if what will be your basis of judging them. Well, first you have to consider their background. Have they any professional experience? Will they be able to help you? Will they only be a waste of money? See for yourself the sites that they claim to have made successful.
However, don't maltreat them. Some people maltreat them because when the site becomes a real money magnet, they just disregard the efforts of those who made them successful. Look at them as colleagues. Just like all people, they have different and unique ways to look at the masses that will be looking into the site. Depending on the kind of webpage you own, each SEO agency can have a different view as to who will be the one's interested in looking into that page. There are millions of people in the world and there are thousands of different sites available, so don't get mad if you get a few in the beginning.
Picking the right SEO or SEM agency to manage your website, webpage, or weblog, is primarily an easy task. You just have to trust in them look at them like your partners. They will be of great service for you one way or another because they're aim is to make your site a great investment.
SEO Agency and Its Credibility to The SEO Market
Being the integral part of the internet marketing strategies, SEO is an integral component of your marketing plan. Optimizing your search engine presence is always an important thing as millions of potential customers across the demographic locations are using SE's to search and find targeted service and plans.
Online business marketing is the only way to get a website or web portal noticed by potential customer base. An SEO agency analyzes the relationship between the available search engine algorithms and visitor behavior to get the keywords placed and ranked on top of major search engines like Google, Bing, and Yahoo.
A reputed SEO agency accommodates a talented group of SEO professionals who are up-to-date about the routing happenings and advancements in the advanced technologies and SEO practices. This experienced SEO team understands the optimization needs of an online business. They take every advantage of the sustained and recognized white-hat SEO techniques to ensure credible growth in your website's search rankings. It also helps great in improving SERP placements dramatic results for your business website.
An SEO agency offers a gamut of optimization services to its global clientele. Among these services, clients count on the on-page and off-page optimization at affordable SEO prices, top rankings for targeted keywords, sustained SEO ranking and website growth and maintenance of websites. An SEO agency guarantees top 10 ranking with the help of its insight and experience in SEO Services domain. This SEO knowledge base and incredible experience ensures your website top 10 ranking on all major search engines with 100% guaranteed top 10 ranking in local search engines as well.
If experts are to be believed, search engine optimization is pretty a critical process where a number of optimization and rational business demands are fulfilled accordingly. The process needs great optimization skills and extensive commitment of resources with time and expertise. A number of strategies work collectively to ensure increasing qualified traffic and business branding together.
Some of these fundamental strategies include Article Submission, Link Building, Directory Submission, Blog Posting, Press Release Submission and Forum Activities etc. Video Optimization, Google Map submission and Search engine submission are other primary strategies used by SEO agency professionals.
After completion of the strategies, SEO people carry out several technical and performance related audits of your website time to time to identify the hitches and issues like broken links, long page downloading problems and other content themes that create hassles. Performance audit of these strategies do matter a lot on the prevalence of the business website across the search engines.
Important Tips for Choosing an SEO Agency
After having worked for and with a number of SEO agencies in the past, I can see which are good, which are full of hot air and which the best are. What you are looking for in an SEO agency may not be the same as what everyone else is looking for. We're going to look at your needs as much as the companies out there in an effort to steer you towards the best SEO company for your needs.
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What exactly are your thoughts on the industry?
The first thing you should think about is what your views are on SEO. Many people are skeptical on this trade. A great SEO agency will take the time to explain the industry and lessen your fears or skepticism. You should not go into a venture that you're not sure of, it won't help you or the company you choose if you doubt the process.
Do you have time to help?
If you can do some of the SEO work yourself, while the SEO agency handles the majority of the work, it can lower your costs. Not everyone has the skills to do all of the work required, hence why you're looking to hire someone, but there are likely a few tasks that you can take on. This will also help you get some real ownership in the project so that you're involved and proud of what is accomplished.
How can you help yourself?
There are a number of so called 'experts' out there that don't really understand the business. You will have to take some time to read a few blogs on SEO and get familiar some of the terminology. You will then be prepared to ask questions and weed out the bad ones from the good ones.
Once you've narrowed your list of companies
After sorting through an SEO agency or two it is time to take a harder look at a few more. Get quotes and see what their documentation is like. If it seems like a form with your name dropped in at key points, beware. A cookie cutter approach doesn't always work and you'll want to work with an SEO agency that is ready to handle your specific business.
Don't just use the same company that designed your website. Be sure to use an expert in the SEO field. Your website builder may have the skills but don't just take their word for it. Put them through the same process as any other company.
Once you have signed up
Keep a hand in the process at all times. Having measurable and statistics sent your way is essential. You want to see real results and a great SEO agency will be able to show you measurable results.
A last point is to always be ready to take the advice you are given. If all you're looking to do is challenge all of their advice and then do something different, you have to ask yourself why you hired them in the first place.
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Stafferton Consulting
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