Scott writes about digital content marketing and SaaS scaling platforms for entrepreneurs and small business, in addition to managing enterprise software (Search/AI/ML) accounts in the finserv sector. As a content marketer and search engine expert, his book on social media 'The Blog Ahead' was published in 2006. He previously co-founded a search engine firm powering multimedia insight results for Fortune 500 companies including Disney, the NYTimes Digital and IAC.

Despite the rise of smartphones and text messaging, email remains a popular means of communication, with 3.9 billion users in 2019 and 4.89 billion users projected by 2024.

Email marketing is one of the top three marketing channels for generating the best return on investment. Gmail is currently used by 1.5 billion people.

What Should You Do First?

Each email platform and program has its own set of functionality, as well as a set of fees based on those features.

The majority of these software applications are excellent, but you must determine which one best suits your and your company's demands.

Some programs are oriented for bloggers, while others are geared toward ecommerce promotion.

I've conducted research into the best email marketing software and service providers so that you can use this knowledge to select one that best suits your needs. I've written a series of comparison reviews, and you may start with my Aweber vs Getresponse comparison.

Moosend's automation is what sets them different from the competitors. They have what are referred to as This enables you to send email sequences in response to specific activities, as well as target specific list segments.

Other noteworthy aspects include:

Excellent customer service is available via phone, email, and live chat. You'll get your own account manager, as well as access to a wealth of video tutorials and a knowledge base to help you with any issues you might have.

Analytics - Their reporting tools provide you with statistics on all of the key parameters you need to monitor.

They feature stunning optin forms that you can use to encourage your website visitors to sign up for your offer.

List Segmentation - You can segment your lists using a variety of variables. The cost of Moosend is determined by the number of subscribers on your mailing lists.

To begin, you can pay as little as $8 per month to get started, and as your subscriber list increases, you can pay more.

Page builders, SMTP servers, and, most crucially, transactional emails are included in all subscription accounts.

Moosend is worth a try if you want advanced automation for your email marketing campaigns.

Constant Contact

Constant Contact is an email marketing business that was founded in 1995 as Roving Software and changed its name to Constant Contact in 2004.

In 2015, they became a part of the Endurance International Group, a powerful conglomerate that includes HostGator, Bluehost, and other web businesses.

They can provide customers the capacity to handle events utilizing registrations, tickets, and invitations because they started as an event management firm.

They have over a hundred templates to choose from, all of which are mobile-friendly and designed to increase conversions and engagement.

For $20 per month, you can start with up to 500 subscribers. As your subscriber list expands, you pay more.

Emails appear differently in different email clients due to their varying formats. You can quickly check to see if your email is in excellent shape.

Personalization is also possible with Hubspot, which can help you raise open rates. You can personalize based on the reader's location, list segment, and even device.

To improve your CTR and open rates even more, use A/B testing on your subject lines and content.

They give an easy-to-use analytics dashboard where you can track opens, clicks, and even how long your emails were open.

You may measure engagement to get an indication of the information your subscribers want to read by looking at whether they merely looked at your email or read it completely.

One of the most significant advantages of using HubSpot for email marketing is the 99 percent email delivery rate.

This is owing to accurate DKIM and SPF record checking, as well as the ability to test and preview your emails.

You'll discover that, in addition to using HubSpot for email marketing, it has a suite of tools to assist you with your other marketing initiatives.

It's simply $50 per month for the Marketing Hub Starter Package. This includes the following:

• Calendar for personal use

• CRM (Customer Relationship Management) Automation

• Mobile-friendly optimization

• Extensions for Gmail

• Email and phone support are available.

• Analytical research

You can begin for free and then upgrade to the Starter plan as your company grows.

Get Response is at the top of my list for a newbie marketer since it has gorgeous opt-in forms and an easy-to-use layout.

You may get started for as little as $15 per month and won't face a steep learning curve.

They feature an Autofunnel product that includes email templates, autoresponder sequences, and over 30 landing sites that require minimal tweaking.

It's designed to increase conversions and keep your subscribers happy.

Despite the fact that they have over 500 optin templates, you may find that some of them are outdated.

With that stated, you'll enjoy its drag-and-drop builder, which allows you to design landing pages and automated sales funnels fast and effortlessly.

To begin, it'll just cost you $15 per month, so you won't have to start spending additional money until your list grows. You can save between 18 and 30% more if you pay annually.

Pabbly

Email marketing, form builders, email list cleaning, and subscription payments are all included in this full-service marketing package.

You may use its tools including list management, list segmentation, autoresponder sequences, and automation for your marketing whether you have a free or premium membership.

Pabbly charges you based on the number of members you have.

Over 500 email templates, the option to connect multiple SMTPs, MX cleaner to delete invalid emails, automatic follow-ups to unopened emails, and more are just a few of the features.

This is the service for you if it's critical to keep your list clean and your database current. This email platform also has a 99 percent delivery rate, which indicates that more of your emails will get up in inboxes rather than spam folders.

AWeber

AWeber is used by over 100,000 marketers for a reason. The service starts at $19 a month, which is a wonderful price for someone who is just getting started with email marketing.

They offer drag-and-drop optin forms, list management tools, and analytics to check the metrics of your sent emails, just like the other services on this list.

They feature over 700 design themes and allow you to establish rules to assist organize your list. While some of the templates appear to be a little old, the majority of them look fantastic.

Because of their widespread use by marketers, their deliverability rate may be lower than that of many others on our list.

Their site, on the other hand, is full of articles that will educate you on how to enhance your deliverability rate, and if you follow their advice, you will see a difference.

They offer outstanding customer service, including live chat and a vast knowledge base to assist you with most issues. If you pay for their service annually, you can save roughly 15% compared to paying monthly.