Dental Metrics Dental Marketing

Dental Digital Marketing Expert
Attracting more visitors to your website is the
first stage in growing your business online.
Whether you are a relatively new dentist, a
small one-seat dental practice, an established
practice or a corporate, your first priority is to
get regular traffic to your website. There is
nothing more reassuring when you have
regular and consistent prospects arriving on
your website each and every day.
Click for more info - https://mgyb.co/s/J6HRr / Call +61 2 8019 0825

Digital Marketing For Dentists
Having a website is great, but a website alone is not
enough to attract a regular, daily ﬂow of patients to your
practice. One way to get more people to your website is to
increase your presence on the search engines.
To achieve this, your website must become an asset. In
the same way a real estate portfolio is an asset that makes
money over time, the commercial value of your website is
also built over time.
Search Engine Optimisation (SEO) is the process of
ranking your most proﬁtable business-related search
terms as high up on the search engines as possible. The
more you invest in dental SEO, the more valuable your
website becomes

Dental Marketing
Dental Metrics is a marketing agency with a difference. We are the only dental-focused marketing agency
in Australia that both drives traffic and converts visitors into patients. And, this can make a significant
improvement to your marketing strategy and, ultimately, to your dental business. With more patients on
your book, and more profitable patients at that, you can focus on what you do best, offering first-class
dentistry.
Dental marketing has evolved; today, every business is facing more competition both from other dental
practices and from advertisers. The internet is flooded with sales pitches; everyone vying for attention.
And, this is why average marketing tactics don't guarantee sales like they used to.
Visit us here - https://dentalmetrics.com.au/

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To build an asset, you need the right plan of action.
We start by auditing your website and the many
Google ranking factors to see what needs to be ﬁxed.
We also review your Google My Business Listing to
see where it needs optimising. We leave no stone
unturned, really digging-deep to ﬁnd out the
landscape of your market and what is needed to rank
your website and get more business.
We then compare the performance of your site
against the performance of your main competition.
This gives us an accurate road map for winning in
your market.

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After our assessment of your market, clarifying your
business objectives and analyzing your competition,
we create an action plan that will ﬁrst close the gap
between you and the competition, but then overtake
them. This involves a range of tactics that work best
in the dental industry.
And once we are clear on what we want to achieve,
we waste no time in putting the wheels in motion and
getting results as quickly as possible.

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Yes rankings and traffic are important, but if visitors
don’t take the necessary steps on your website and
convert into patients, then your efforts to rank higher
on the search engines are wasted.
This is where some SEO agencies go wrong… they
focus on rankings and traffic, but not on what
happens after the visitor arrives on the website. But
to cover the cost of your SEO services, and make a
tidy profit on top, your SEO strategy must include
both traffic to your website, and a strategy for
converting traffic into leads and patients.

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If SEO is about both traffic and conversions, then it is
crucial to understand how to turn website visitors
into patients. Most SEO agencies are not industry
focused, and few really understand the dental market
well enough.
Because of our industry focus, our dental SEO is not
a one-size fits all approach. We customise our
strategy to reach your business objectives. As dental
marketers, we’ve come to learn why dental marketing
campaigns are underperforming, how to fix them and
how to convert more dental prospects into patients.

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Backlinking is one of the most important elements of
SEO. Google wants backlinks from high quality
websites. Not from any old website, which is often
used in some SEO campaigns, but from websites that
are relevant and authoritative to your industry.
The days of accumulating large quantities of
“low-quality” backlinks are gone. It doesn’t work
anymore and Google will penalise this kind of
practice. So it’s imperative that the right industry
focused backlinks are sourced. Particularly when
trying to rank the most competitive keyword terms.

Low Cost Marketing For Dentists
If you need more leads at a faster and
more reliable rate, then our pay per
click (PPC) service is the place to
start. PPC is the best way to get in
front of people who are actively
searching for dental services.

Marketing Expert For Dentist
PPC is arguably the most effective marketing channel
for rapidly generating leads and sales for dentists at a
low cost. Compared to other marketing channels,
PPC can target ‘ready-to-buy’ patients that are in
hunt mode for dental services in you location.
If PPC advertising is not a part of your dental
marketing strategy, not only are you losing out on
patients who are looking for a dentist in your area,
but you are also handing market share over to your
competitors.

Marketing Plan For Dental Clinic
Experience in the dental market is a crucial component of any
dental PPC campaign. Every industry is different; what can
work in one industry, won’t necessarily work in another. Which
is why your PPC campaign should be managed by marketers
with experience in dentistry.
Poor management, and not the advertising channel itself, is the
reason most PPC campaigns underperform for dentists. PPC
for dentists must follow speciﬁc protocols, which means having
to be managed differently from other industries. This requires
specialised strategies that will attract target patients from
within your catchment area, while eliminating prospects who
are far less likely to choose you. And then once these target
patients arrive on your site, you need conversion strategies that
turn your dental visitors into patients.

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Many dentists believe a lack of visitors to their
website is the reason for not getting more patients.
But driving more traffic to a website that doesn’t
convert visitors into patients will not fix the problem.
The real problem is not a lack of visitors, the problem
is a lack of conversions. In other words, the real
problem is a lack of “dental marketing know-how” in
turning website visitors into sales, at a rate high
enough to earn back the dollars spent on advertising,
while also generating a profit.

Dental Marketing Consultant
One of the big benefits of PPC for dentists, is its
scalability… In other words, you can start small, then
as you get more sales, you can invest more to get
more back. This flexibility to increase or decrease the
volume of traffic is unique to PPC. It’s like having an
‘on-off tap’ that controls the flow of traffic to your
site. And when you are working on improving
conversion rate too, not only will you get more people
to your website, but you also get more patients.

Dental Metrics Dental Marketing
Contact Details
Dental Metrics
Governor Phillip Tower, Level 36/1 Farrer Pl,
Sydney NSW 2000, Australia
+61 2 8019 0825
Website: https://www.dentalmetrics.com.au/
Google Site: https://sites.google.com/view/dental-metrics-dentalmarketing
Google Folder:
https://drive.google.com/drive/folders/1UszV6lL6GJoiECO6cokC1pcPD2
q9hUjs?usp=drive_open

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