Sharp Tack Media is a full service digital agency specializing in helping small and medium businesses navigate the digital landscape. We provide a wide range of services including web design, graphic design, web development, digital marketing, SEO and branding services. Our primary goal is to provide excellent customer service to our clients and to provide a positive ROI every time. We believe in doing business the right way in an informative and transparent environment.

Logos: The Invisible Difference MakersIf you’re in the process of rebranding your company or just considering it, then you might be wondering how to choose a logo. You might also ask yourself if they really matter. The answer is they do. They make a big difference — even if they don’t look like much at first glance.So here are some reasons why your business logo matters:Create Brand Recognition And FamiliarityThe colors, shapes, and images in a logo all contribute to customers’ feelings for your brand. For example, let’s say you’re walking down the street and pass by two coffee shops — one is an old-fashioned style with a giant sign out front. At the same time, the other has sleek lines of black and white painted on their windows. Which do you think would make you feel more like stopping in for a cup?Logos create a space for companies to connect with customers. They are the silent voice behind brand recognition and familiarity, often found in every corner of society. As such, they require more than just an aesthetically pleasing design; they need to be functional, too. Thus, there are four factors to consider when designing your company’s logo.Logo DesignThe most crucial factor in a successful logo is its design. A great, functional design can be the difference between being taken seriously and having someone walk right past you without giving you a second glance. This consideration applies to both customers as well as potential employees.FunctionalityA logo represents the company and serves as a functional tool to inform and guide customers through their experience with that specific brand. Therefore, logos need to be readable from a distance, identifiable at small sizes on social media screens, and easy to draw or write.RelevanceToday, consumers are more informed and educated than ever before. Thus, they scrutinize logos for design and consider how that company aligns with their values.FamiliarityA logo should be recognizable to the consumer but not too familiar. This is to avoid becoming a generic placeholder for companies that offer similar services or goods (think of an international conglomerate’s logo, like Coca-Cola).Send Your Business Message ClearlyLogos are the invisible difference-makers for your company. With a few clicks of the mouse, you can find virtually anything online in today’s digital age. So it is no surprise that many people will first look at your logo when they visit your website and social media pages! So how do logos provide an identifier? Logos provide visibility through brand identification — it is a signifier for your company.Logos are more than just identity, though. They can communicate messages and ideologies about the company they represent. For example, if you see an apple logo on someone’s t-shirt or water bottle, it instantly tells you that this person might like to eat healthy foods. If you see a book or a torch, you know that the company values education or enlightenment.So remember, your logo should be more than attention-getting in today’s digital age. It should be thoughtfully created to convey the right message and ideology you want to portray.Increase Businesses’ RevenueWhen people like the logo, they are more likely to buy products or services. Businesses can also use logos as a marketing tool by doing things like designing t-shirts with their company’s logo on them. Companies that take time to create and design their logos will have an advantage over those who don’t because customers are more willing to do business with them!A Great Business Logo May Be Your Path To SuccessLogos are a great way to make your business stand out in the cutthroat world of marketing. This invisible difference maker is what makes all the difference.

The right hashtags can help you gain visibility online and might even generate new customers for your company. Some of the most popular is “#followback,” which is used to request that followers follow each other; “#tbt” or #throwbackthursday, which highlights nostalgic pictures from the past week; and “#instatips,” which is used to ask for health, beauty or fashion advice.

3 Tips for Choosing the Right Hosting CompanySelect an Efficient Website Host Provider With These TipsContents  hide1 Select an Efficient Website Host Provider With These Tips1.1 1. Do Your Research1.2 2. Prioritize Excellent Customer Service1.3 3. Evaluate Services Offered2 ConclusionYou might have decided to outsource your website transfer and get a new hosting company. Your hosting plan is changing, and you need such a decision to make.Although every business with an online presence needs a web host, not every hosting company is a good fit for your particular business. There are many different factors to consider when choosing the right one, so we have put together this list of three tips to help you find the perfect match!1. Do Your ResearchIt is always a wise option to look at reviews from other customers before deciding which hosting company to use. These reviews can be found online in places, like Yelp or on social media sites, like Facebook or Twitter.Reviews from other customers are also a great way to see how the hosting company handles customer service and what kind of experience they typically provide. It is also worth checking out reviews for information that may affect your services with them. Some of these areany third-party services that your chosen hosting plan will cost you extra too, like domain names or email addressespromos and incentivestheir hosting plansthe kind of customer service they provideYou can also check out reviews on blogs or industry websites. Customers may not write them, but that doesn’t mean you won’t find helpful insights in the article. Be sure to read through them carefully and look for any patterns between what one blogger says and another.2. Prioritize Excellent Customer ServiceThe latest promotions and deals may have attracted you to get web hosting services, but don’t get too carried away with them. The hosting company you choose should meet your needs and offer the level of customer service you are most comfortable with.Sure, you’ll want a good deal for your hosting plan in the end, and it’s great when one pops up. However, don’t forget that customer service is just as essential to have at an affordable rate. Thus, don’t just focus on price, but consider all other factors as well.You might quickly be able to save money by choosing a hosting company with lower prices, but if they have horrible customer service, then it might be worth the extra few bucks. With a little bit of research, it is easy to find the best fit for your business needs and budget.3. Evaluate Services OfferedHosting companies offer various hosting services; some may specialize in just one or two types, while others will handle anything you need. Be sure that you know your needs and how many resources you’ll require before deciding which host to choose.Also, hosting companies offer varying degrees of customer service ranging from chat support, phone support, and email support to no customer service. Be sure that you consider these differences when deciding which host offers the best level of customer service for your needs.ConclusionWith these tips, you’ll be able to select an efficient website hosting provider for your business. Once you find one that meets all of the criteria on this list, it will take a bit extra work to get them set up with your site content and files. But once everything is in place, you can feel confident about moving your website with them.So what are you waiting for? Try out some of these recommendations and see which ones work best!

The latest promotions and deals may have attracted you to get web hosting services, but don’t get too carried away with them. The hosting company you choose should meet your needs and offer the level of customer service you are most comfortable with.

Logos: The Invisible Difference MakersIf you’re in the process of rebranding your company or just considering it, then you might be wondering how to choose a logo. You might also ask yourself if they really matter. The answer is they do. They make a big difference — even if they don’t look like much at first glance.So here are some reasons why your business logo matters:Create Brand Recognition And FamiliarityThe colors, shapes, and images in a logo all contribute to customers’ feelings for your brand. For example, let’s say you’re walking down the street and pass by two coffee shops — one is an old-fashioned style with a giant sign out front. At the same time, the other has sleek lines of black and white painted on their windows. Which do you think would make you feel more like stopping in for a cup?Logos create a space for companies to connect with customers. They are the silent voice behind brand recognition and familiarity, often found in every corner of society. As such, they require more than just an aesthetically pleasing design; they need to be functional, too. Thus, there are four factors to consider when designing your company’s logo.Logo DesignThe most crucial factor in a successful logo is its design. A great, functional design can be the difference between being taken seriously and having someone walk right past you without giving you a second glance. This consideration applies to both customers as well as potential employees.FunctionalityA logo represents the company and serves as a functional tool to inform and guide customers through their experience with that specific brand. Therefore, logos need to be readable from a distance, identifiable at small sizes on social media screens, and easy to draw or write.RelevanceToday, consumers are more informed and educated than ever before. Thus, they scrutinize logos for design and consider how that company aligns with their values.FamiliarityA logo should be recognizable to the consumer but not too familiar. This is to avoid becoming a generic placeholder for companies that offer similar services or goods (think of an international conglomerate’s logo, like Coca-Cola).Send Your Business Message ClearlyLogos are the invisible difference-makers for your company. With a few clicks of the mouse, you can find virtually anything online in today’s digital age. So it is no surprise that many people will first look at your logo when they visit your website and social media pages! So how do logos provide an identifier? Logos provide visibility through brand identification — it is a signifier for your company.Logos are more than just identity, though. They can communicate messages and ideologies about the company they represent. For example, if you see an apple logo on someone’s t-shirt or water bottle, it instantly tells you that this person might like to eat healthy foods. If you see a book or a torch, you know that the company values education or enlightenment.So remember, your logo should be more than attention-getting in today’s digital age. It should be thoughtfully created to convey the right message and ideology you want to portray.Increase Businesses’ RevenueWhen people like the logo, they are more likely to buy products or services. Businesses can also use logos as a marketing tool by doing things like designing t-shirts with their company’s logo on them. Companies that take time to create and design their logos will have an advantage over those who don’t because customers are more willing to do business with them!A Great Business Logo May Be Your Path To SuccessLogos are a great way to make your business stand out in the cutthroat world of marketing. This invisible difference maker is what makes all the difference.

Should You Move Your Website? 4 Reasons You Shouldn’tWhy It May Be a Bad Idea to Move Your WebsiteContents  hide1 Why It May Be a Bad Idea to Move Your Website1.1 1) It Can Cause Downtime At Your Existing Address1.2 2. It Can Be More Expensive1.3 3. You May Lose Some Or All Your Content1.4 4. You Might Lose A Lot Of Followers And Revenue1.5 Still In Doubt?One of the most common questions that business owners have is whether or not to move their website from one hosting platform to another. In general, though, people should avoid moving their site and opt for website maintenance services first. If that fails, then probably, hiring a firm with expertise in moving websites is the next best move.Thus, it’s essential to weigh out all of the pros and cons before making a final decision to transfer one’s site. It’s because web hosting is a long-term commitment, and changing that can be not easy. Aside from this, moving your websites’ address can cause other effects on your business. They include:Content not being indexed by search engines or social media sites and;Other websites’ loss inbound links can be detrimental to your website’s ranking on SERPs.Still, if these aren’t enough, here are five other reasons not to move your website.1) It Can Cause Downtime At Your Existing AddressIf someone has an established website domain name with content already published under it, they would need someone on the other end to manage it if they were to move to a different address.If not, there will be downtime at their old and new domain name until both are up and running in tandem.2. It Can Be More ExpensiveAnother thing that comes with a new site address is the expenses! It’s becauseYou may not need all of the features on a new platform and will likely end up paying for things unnecessarily.You will need to run both sites for a while to ensure that everything is working correctly. The change in the content management system will mean a lot more work for you and your team. It means more work, which costs you money.It can be difficult (and expensive) to maintain two sites, even if you are not actively posting content on both platforms. In addition, if one platform is drastically more popular than the other, it can cost you money in advertising, too.3. You May Lose Some Or All Your ContentMany risks may be involved in a website transition process. One is you may not be able to replicate your current site’s success on the new platform. It may primarily be a result of the new platform’s lack of familiarity with your existing audience.You might lose some or all of your content in the process too! It can happen if you use specific platforms to host your blog. You might lose all the posts, pages, and images on the old site if you move away from this platform. It will mean that your Google rankings will also change, and it may harm the SEO value of your site if you move to a different domain.4. You Might Lose A Lot Of  Followers And RevenueCustomers may not find you once they search for your brand, which will cost you revenue. They might get frustrated and not trust you because they can’t find the information or products they were looking for.Still In Doubt?Before jumping on the board of migrating your website, you should check with the experts to see what they think about it.If you are confident that the move will boost your site’s performance, do not worry too much about these cons. Also, get a reliable agency to assist you with transferring your website to another platform. It may be worth the risk, after all!

Some ways of achieving this are by having search fields on every page. These can include contact information so visitors can reach out with any questions. Providing easy-to-find buttons for making a purchase can also help you go a long way.

3 Tips for Choosing the Right Hosting CompanySelect an Efficient Website Host Provider With These TipsContents  hide1 Select an Efficient Website Host Provider With These Tips1.1 1. Do Your Research1.2 2. Prioritize Excellent Customer Service1.3 3. Evaluate Services Offered2 ConclusionYou might have decided to outsource your website transfer and get a new hosting company. Your hosting plan is changing, and you need such a decision to make.Although every business with an online presence needs a web host, not every hosting company is a good fit for your particular business. There are many different factors to consider when choosing the right one, so we have put together this list of three tips to help you find the perfect match!1. Do Your ResearchIt is always a wise option to look at reviews from other customers before deciding which hosting company to use. These reviews can be found online in places, like Yelp or on social media sites, like Facebook or Twitter.Reviews from other customers are also a great way to see how the hosting company handles customer service and what kind of experience they typically provide. It is also worth checking out reviews for information that may affect your services with them. Some of these areany third-party services that your chosen hosting plan will cost you extra too, like domain names or email addressespromos and incentivestheir hosting plansthe kind of customer service they provideYou can also check out reviews on blogs or industry websites. Customers may not write them, but that doesn’t mean you won’t find helpful insights in the article. Be sure to read through them carefully and look for any patterns between what one blogger says and another.2. Prioritize Excellent Customer ServiceThe latest promotions and deals may have attracted you to get web hosting services, but don’t get too carried away with them. The hosting company you choose should meet your needs and offer the level of customer service you are most comfortable with.Sure, you’ll want a good deal for your hosting plan in the end, and it’s great when one pops up. However, don’t forget that customer service is just as essential to have at an affordable rate. Thus, don’t just focus on price, but consider all other factors as well.You might quickly be able to save money by choosing a hosting company with lower prices, but if they have horrible customer service, then it might be worth the extra few bucks. With a little bit of research, it is easy to find the best fit for your business needs and budget.3. Evaluate Services OfferedHosting companies offer various hosting services; some may specialize in just one or two types, while others will handle anything you need. Be sure that you know your needs and how many resources you’ll require before deciding which host to choose.Also, hosting companies offer varying degrees of customer service ranging from chat support, phone support, and email support to no customer service. Be sure that you consider these differences when deciding which host offers the best level of customer service for your needs.ConclusionWith these tips, you’ll be able to select an efficient website hosting provider for your business. Once you find one that meets all of the criteria on this list, it will take a bit extra work to get them set up with your site content and files. But once everything is in place, you can feel confident about moving your website with them.So what are you waiting for? Try out some of these recommendations and see which ones work best!

The great thing is, SEO audits are easy to do with the help of some free tools available online. In this blog post, we’ll cover some of the basics of an SEO audit.

3 Tips for Choosing the Right Hosting CompanySelect an Efficient Website Host Provider With These TipsContents  hide1 Select an Efficient Website Host Provider With These Tips1.1 1. Do Your Research1.2 2. Prioritize Excellent Customer Service1.3 3. Evaluate Services Offered2 ConclusionYou might have decided to outsource your website transfer and get a new hosting company. Your hosting plan is changing, and you need such a decision to make.Although every business with an online presence needs a web host, not every hosting company is a good fit for your particular business. There are many different factors to consider when choosing the right one, so we have put together this list of three tips to help you find the perfect match!1. Do Your ResearchIt is always a wise option to look at reviews from other customers before deciding which hosting company to use. These reviews can be found online in places, like Yelp or on social media sites, like Facebook or Twitter.Reviews from other customers are also a great way to see how the hosting company handles customer service and what kind of experience they typically provide. It is also worth checking out reviews for information that may affect your services with them. Some of these areany third-party services that your chosen hosting plan will cost you extra too, like domain names or email addressespromos and incentivestheir hosting plansthe kind of customer service they provideYou can also check out reviews on blogs or industry websites. Customers may not write them, but that doesn’t mean you won’t find helpful insights in the article. Be sure to read through them carefully and look for any patterns between what one blogger says and another.2. Prioritize Excellent Customer ServiceThe latest promotions and deals may have attracted you to get web hosting services, but don’t get too carried away with them. The hosting company you choose should meet your needs and offer the level of customer service you are most comfortable with.Sure, you’ll want a good deal for your hosting plan in the end, and it’s great when one pops up. However, don’t forget that customer service is just as essential to have at an affordable rate. Thus, don’t just focus on price, but consider all other factors as well.You might quickly be able to save money by choosing a hosting company with lower prices, but if they have horrible customer service, then it might be worth the extra few bucks. With a little bit of research, it is easy to find the best fit for your business needs and budget.3. Evaluate Services OfferedHosting companies offer various hosting services; some may specialize in just one or two types, while others will handle anything you need. Be sure that you know your needs and how many resources you’ll require before deciding which host to choose.Also, hosting companies offer varying degrees of customer service ranging from chat support, phone support, and email support to no customer service. Be sure that you consider these differences when deciding which host offers the best level of customer service for your needs.ConclusionWith these tips, you’ll be able to select an efficient website hosting provider for your business. Once you find one that meets all of the criteria on this list, it will take a bit extra work to get them set up with your site content and files. But once everything is in place, you can feel confident about moving your website with them.So what are you waiting for? Try out some of these recommendations and see which ones work best!