Should I Include Salary in a Job Ad? When creating a job ad, you might be wondering whether you should include salary information. Perhaps you're unsure of the budget for the position or have a flexible salary range based on a candidate's qualifications. Or maybe you're worried that including salary information will deter candidates from applying. So, should you or shouldn't you include salary information in a job ad? In general, it is a good idea to include salary information. Salary is a crucial factor for most job seekers, and being upfront about what the position pays can save time by avoiding applications and interviews with candidates who won't accept the job at that rate. Furthermore, some candidates won't even apply for a job ad that doesn't include a salary range. You should also check your state laws, as some states require employers to include salary ranges in job ads. If you’re concerned that posting the salary will deter potential candidates or impede offer negotiations, first make sure the pay you’re offering is competitive and fair. Additionally, consider posting a salary range that covers what you're willing to pay for candidates at different levels of experience, making it clear that the salary is based on experience. By doing so, you'll be able to attract a wider range of candidates while also providing them with the transparency they desire.